Archive for Likes

Facebook Pages Only Reach 17% Of Fans

Posted in Information with tags , , , , , , , , , on June 19, 2012 by tanja1986

You aren’t visible to all your page fans when you post, and most of fans never go back to a Facebook page after they’ve initially liked it.

To optimize for GraphRank and get your posts to show up in your fans’ news feed, you have to get more likes and comments every time you post.

Unfortunately, not only are many pages still doing a bad job with this, it also looks like Facebook has made it tougher for page administrators since all the changes in late 2011.

Let’s discuss that data here, what it means, and how to address it strategically.

I had begun to hear squawks from page admins that their reach per post looked low to them. My first thought was that this might be the result of previously only seeing impressions per post rather than reach — reach is naturally going to be lower than impressions. Why is reach naturally less than impressions?

Impressions = Reach * Frequency

An impression is a post view. Reach is the number of unique fans who saw a post. Frequency is the average number of times a fan saw a post. Facebook doesn’t give us the frequency number for posts (but it does for ads in the advertising interface).


The Average Performance of 4,000 Facebook Pages

EdgeRank Checker examined what was going on, and the findings were disturbing.

First, they found that (in a review of 4,000 Facebook pages) the average page post is only reaching 17 percent of the page’s fans.

Your mileage may vary, so do your own calculations — look at your page insights, average the reach of the last ten posts, and divide that by your total fan count.

For the average page, that’s just one out of six fans you’re reaching. Five out of six of your fans aren’t seeing you at all.

Your page is worth 83 percent less than what you think if, like many business owners or brand executives, you’re only looking at your total fan base count.

And whatever you spent to acquire your average fan, multiply that by six, because five out of six of your fans aren’t seeing your posts.

That means that even if you get 10 cent fans, they’re actually costing you 60 cents each.


The Trend Shows Decreased Impressions Per Fan

This by itself isn’t news, because there have been a number of posts across the web that talked about problems of post visibility to fans (estimating a reach per fan of anywhere from three percent to 16 percent).

But the more disturbing finding is an overall decrease in impressions per post since June 2011.


4 Tips For Solving Facebook Post Visibility Problems

These findings just underline again the advice I’ve written many times that:

  • You must try to get more likes and comments with every one of your posts. Every post that doesn’t get responses lowers the value of your page. Make sure everyone who posts to your page knows this and is capable of doing the next bullet item.
  • To get more likes and comments, you need to tell people why they should like and comment on your posts.
  • If you aren’t reaching enough fans, you might need to use Facebook advertising either to get more, or to show your page posts as ads. Then do a better job of engaging so you can keep reaching a higher percentage of these new fans.
  • If you don’t want to do a good job of engaging fans on your Facebook page, the lower visibility may increase your cost per customer to the point that you may lose your profit potential. In this case, you should just use Facebook advertising to send people to your website instead — fewer steps, lower cost per customer.

Have you tried any of these suggestions yet? Let me know how these pointers work out for you by posting a comment!

The easy way to get more traffic!

Posted in Information with tags , , , , , , , on June 7, 2012 by tanja1986

I just wanted to say Thank you to @StewySongs

Get Twitter Followers, YouTube Views and Website Hits - YouLikeHits

I was on Stewart´s Twitter profile and found a very interesting link to a page called “YouLikeHits” you can promote your website, your blogs and also your Twitter, Facebook & YouTube profiles. And all you need to do is liking or following other people and they will do it too as a exchange for points, you can earn there!

I like the system, because on the section where you can add your own websites you have a timer, which counts down from 20 to 0 and in that time period people are on your pages! I think when you use it correct, it could be a really helpful tool to get the word out there! And promote whatever you want to promote!

I think you should give it a try and decide for yourself if it works for you! I think it´s an easy way to get more traffic to your pages!

I hope you enjoy this information and can make a use out of it. Please feel free to write comments on this post and we can talk a little bit more about this! <- click to open the service!